Rajasthan, with its iconic forts, golden deserts, and vibrant culture, has always served as a picturesque backdrop for Indian cinema. Now, the state is preparing to take a significant leap forward by officially launching its Film Tourism Promotion Policy 2025—a comprehensive initiative aimed at positioning Rajasthan as a premier destination for both national and international film productions.
A Vision Backed by Policy: Transforming Rajasthan into a Filmmaking Hub
The Rajasthan government has finalized the draft of the 2025 policy, building on the foundations laid by the 2022 framework. With Tourism Minister Diya Kumari instructing officials to expedite the policy’s implementation and Secretary of Tourism Ravi Jain confirming its readiness for Cabinet approval, the policy is poised to become a major catalyst for cinematic and economic development.
“The Tourism Minister has approved the draft, which is now ready for presentation to the Cabinet,” stated Ravi Jain, highlighting the urgency and ambition behind the move.
Learning from the Past: Evolution from the 2022 Film Policy
Rajasthan’s first dedicated Film Tourism Promotion Policy, launched in 2022, succeeded in attracting several film projects. However, officials observed that greater potential could be unlocked by adopting a more competitive, incentive-driven, and filmmaker-friendly approach.
“We have examined the movie regulations of multiple states and, following our assessment, developed a draft of the Rajasthan Film Policy 2025,” said Jain.
The new version incorporates learnings from the 2022 policy and successful models from other Indian states such as Madhya Pradesh, Uttar Pradesh, and Maharashtra—regions that have actively courted filmmakers with attractive perks and infrastructure support.
Key Highlights of the Rajasthan Film Tourism Promotion Policy 2025
1. Enhanced Financial Incentives
One of the most striking changes in the 2025 policy is the increase in subsidy from 15% to at least 30% of production costs for eligible projects shot in Rajasthan. This revision makes Rajasthan far more competitive in attracting big-budget productions, indie films, and web series.
2. Benefits for Staying at RTDC Hotels
To ensure that tourism-related benefits stay within the state, filmmakers who choose to stay in Rajasthan Tourism Development Corporation (RTDC) hotels will receive additional incentives. This move aligns with the policy’s dual goal of promoting cinema and strengthening local tourism infrastructure.
3. Dedicated Subsidy Approval Committee
A specialized committee will oversee the project approval and subsidy process. Each application will be individually reviewed to ensure that government funds are allocated to productions that align with the state’s broader goals of tourism promotion and economic upliftment.
“The committee will examine the film’s subsidy first and then determine if the film qualifies,” Jain explained.
Strategic Objectives Behind the Policy
The Rajasthan Film Tourism Promotion Policy 2025 aims to:
- Stimulate local economies by boosting tourism and creating job opportunities.
- Encourage filmmakers to showcase Rajasthan’s diverse landscapes and heritage.
- Bridge the gap between cinema and regional development.
“People ought to be drawn to visit Rajasthan. The economy of Rajasthan should experience growth as well. It is important that individuals find job opportunities in this region,” said Jain, underscoring the policy’s long-term vision.
Building a Filmmaker-Friendly Ecosystem
The state is also taking steps to:
- Improve infrastructure at key filming locations.
- Streamline permission processes to eliminate bureaucratic delays.
- Foster creative partnerships between the government and film industry stakeholders.
These changes reflect a progressive outlook that seeks to present Rajasthan not just as a scenic backdrop but as an active, supportive partner in the filmmaking process.
Excitement Among Film Producers
According to Jain, the new policy has already generated a wave of enthusiasm within the film industry.
“Film producers are eagerly looking forward to filming in Rajasthan,” he noted.
Rajasthan’s timeless appeal—combined with generous subsidies, logistical support, and streamlined permissions—is attracting attention from a wide spectrum of content creators, including:
- Bollywood blockbusters
- Independent art films
- International web series from global OTT platforms
Beyond Cinema: Linking Film and Adventure Tourism
In addition to the film policy, the Rajasthan government is also focusing on adventure tourism to diversify the tourism sector. This integrated approach aims to open new economic avenues, generate employment, and promote the state’s natural and cultural assets.
What’s Next: Awaiting Cabinet Approval
Once approved by the Cabinet, the policy will be rolled out with detailed guidelines outlining application procedures, eligibility criteria, and implementation timelines. This structured approach ensures clarity and accountability in execution.
Conclusion: Rajasthan as India’s Leading Film Tourism Destination
The Rajasthan Film Tourism Promotion Policy 2025 reflects a forward-thinking strategy that combines cinema, tourism, and economic development. With enhanced financial support, improved infrastructure, and a strong administrative framework, Rajasthan is positioning itself as India’s top film tourism destination.
By encouraging filmmakers to capture the essence of its palaces, deserts, festivals, and heritage in their stories, Rajasthan is not just promoting tourism—it’s building a cultural and economic legacy through the lens of cinema.
PLAN YOUR RAJASTHAN TRIP WITH JUSTWRAVEL HERE…
