Vietnam is famous for its landscapes, but in 2026, its shopping scene is what’s capturing every traveler’s heart. From the silk boutiques of Hoi An to the high-tech mega malls of Ho Chi Minh City, shopping in Vietnam is an experience of its own.
Finding authentic souvenirs, trendy local fashion, or the famous Vietnamese coffee requires a bit of local ‘know-how’ in this vibrant market. To help you avoid the tourist traps and find the best deals, here is an updated guide to the 10 best places to shop in Vietnam, including must-visit traditional markets and the newest luxury boutiques.
If you are looking for a complete travel experience, you can browse these curated Vietnam tour packages to find a trip that fits your style.
10 Best Places to Shop in Vietnam
Shopping in Vietnam is no longer just about finding the cheapest souvenirs, it’s about the blend of craftsmanship and modern retail luxury.
This list features the top 10 spots to satisfy your retail cravings and bring home a piece of Vietnam’s soul.
1. Ben Thanh Market, Ho Chi Minh City
Ben Thanh Market stands as the ultimate symbol of Ho Chi Minh City’s energy. Recently renovated in early 2026, the market now features a vibrant deep red tile roof and a beautified plaza with wave-shaped patterns reflecting the Mekong Delta culture.
Its central location in District 1 makes it an easy stop, especially with the new Metro Line 1 (Ben Thanh Station) now open right in front of the gates. Inside, the aisles are packed with premium Robusta coffee, handmade silk, and intricate lacquerware.
The market is divided into four main gates, with the North gate specializing in fresh produce and the West gate offering the best collection of traditional handicrafts. Moving into the evening, the indoor stalls close to make way for the famous night market on the surrounding streets. This is the best time to enjoy local street food like Banh Xeo and Bun Mam under the city lights.
- Location: Le Loi Street, Ben Thanh Ward, District 1, Ho Chi Minh City
- Timing: 06:00 AM to 06:00 PM (Day Market), 06:00 PM to 10:00 PM (Night Market)
- Why Visit: Great for authentic Vietnamese souvenirs, local snacks and Vietnamese coffee, and a vibrant atmosphere.
- Days Open: Daily
2. Dong Xuan Market, Hanoi
Dong Xuan Market is the largest indoor market in Hanoi’s historic Old Quarter. Housed in a massive four-story Soviet-style building, it serves as the city’s primary wholesale hub.
The ground floor remains a paradise for food lovers, featuring stalls of dried local spices, fruits, and the famous Hanoi Bun Cha. Moving to the upper side, you will find an endless sea of textiles, high-quality fabrics, and local handicrafts at prices significantly lower than the boutique shops outside.
The experience extends beyond the building during the weekends. On Friday, Saturday, and Sunday nights, the area transforms into the Dong Xuan Night Market.
- Location: Dong Xuan Street, Hoan Kiem District, Hanoi
- Timing: 06:00 AM to 06:00 PM (Night Market: 07:00 PM to 11:00 PM, Fri-Sun)
- Why Visit: Best wholesale prices for bulk shopping and the iconic weekend night market experience.
- Days Open: Daily
Suggested READ: Best Time to Visit Vietnam For Indian Travelers
3. Hoi An Night Market
Hoi An Night Market transforms the area across the An Hoi Bridge into a glowing wonderland every evening. Located primarily on Nguyen Hoang Street, this market is famous for the hundreds of silk lanterns that light up the night sky.
It is the best spot in Central Vietnam to find handcrafted souvenirs, from intricate wood carvings and ceramic tea sets to the iconic Hoi An silk scarves.
Walking through the market, you will notice the street food stalls serving local favorites like Grilled Pork Skewers and Mango Cakes. For a truly local experience, purchase a foldable silk lantern—these are specially designed to fit flat in your suitcase.
The market riverside allows you to take a traditional boat ride on the Thu Bon River, where you can release a paper lantern for good luck. Many shoppers prefer this specific Vietnam 5 nights 6 days itinerary as it provides ample time to explore the markets of Hanoi, Da Nang, and Hoi An in a single trip.
- Location: Nguyen Hoang Street, An Hoi Island, Hoi An
- Timing: 05:00 PM to 11:00 PM (Best vibes between 07:00 PM – 09:00 PM)
- Why Visit: Iconic lantern photos, affordable handmade jewelry, and evening boat rides.
- Days Open: Daily
4. An Dong Market, Ho Chi Minh City
An Dong Market serves as the fashion engine of Ho Chi Minh City, offering the best wholesale prices in the southern region. Located in the heart of Cholon (Chinatown) in District 5, this massive four-story complex is where most local boutique owners source their stock. It is the perfect destination for shoppers who prefer high-quality fabrics and trendy clothing without the inflated tourist prices of District 1.
The market is organized by category, making it easy to navigate. The basement and ground floors are famous for premium jewelry, dried seafood, and authentic Chinese-Vietnamese snacks. Moving to the upper levels, you will find an extensive collection of textiles, footwear, and ready-to-wear fashion.
One major advantage of shopping here is the quality; many items are exported or high-end local crafts that surpass the typical souvenir grade. After finishing your haul here, head to the basement food court to try some of the most authentic Che (sweet soup) in the city.
- Location: An Dong Vuong Street, Ward 9, District 5, Ho Chi Minh City
- Timing: 07:00 AM to 06:00 PM
- Why Visit: Wholesale fashion prices, high-end jewelry, and authentic Cholon food.
- Days Open: Daily
5. Hanoi Weekend Night Market, Hanoi
Hanoi Weekend Night Market is the heartbeat of the capital’s nightlife. Starting from Hang Dao Street and stretching all the way to the edge of Dong Xuan Market, this 3km long pedestrian street comes alive every Friday, Saturday, and Sunday evening.
The stalls here offers variety of goods, ranging from trendy tech accessories and high-quality sneakers to traditional hand-painted ceramic magnets.
Food enthusiasts will find this market rewarding, as it features a dedicated lane for Northern Vietnamese snacks like Grilled Quail, Nem Chua Nuong, and Sticky Rice with Coconut.
Recommended READ: Top Vietnamese Foods You Must Try
The atmosphere here is electric, often featuring live street performances of Ca Tru or modern pop music, providing a perfect blend of ancient tradition and modern Hanoi culture.
- Location: Hang Dao Street to Dong Xuan Market, Hoan Kiem District, Hanoi
- Timing: 06:00 PM to 11:00 PM
- Why Visit: Best for budget street fashion, pedestrian-friendly walks, and live street performances.
- Days Open: Friday, Saturday, and Sunday
6. Saigon Square, Ho Chi Minh City
For a more modern and convenient shopping experience, Saigon Square in Ho Chi Minh City is a top pick. Saigon Square offers a modern, air-conditioned twist to the traditional Vietnamese market experience.
Located in the newly designated Saigon Ward of District 1, this shopping hub is just a 5-minute walk from the recently opened Ben Thanh Metro Station (Line 1). It is the go-to destination for travelers who want high-quality clothing and accessories without the intense heat or street-side chaos.
The mall functions as a giant indoor bazaar, with hundreds of kiosks showcasing the latest fashion trends. You will find export-quality sneakers, premium cotton T-shirts, and designer-inspired handbags at a fraction of their original prices.
Unlike the outdoor markets, the vendors here are less aggressive, and the environment is much more relaxed for a long afternoon of browsing.
Pro-tip: Check the "Export Surplus" sections for authentic international brands that are manufactured right here in Vietnam.
- Location: 77-89 Nam Ky Khoi Nghia Street, Saigon Ward, District 1, HCMC
- Timing: 09:00 AM to 09:00 PM (Best deals usually happen before the evening rush)
- Why Visit: High-quality “Made in Vietnam” fashion, air-conditioned comfort, and branded accessories at discounted rates.
- Days Open: Daily
7. Cai Rang Floating Market, Can Tho
If you want a unique shopping experience in Vietnam, then head to the Cai Rang Floating Market in the Mekong Delta. Situated at the junction of the Can Tho and Hau Rivers, it offers a rare glimpse into a centuries-old trading tradition where the river serves as the marketplace.
As you navigate the waters at dawn, you will see large boats displaying their products on long bamboo poles known as Beo. This clever “signboard” system lets you know exactly who is selling pineapples, watermelons, or dragon fruit from a distance.
The highlight of the visit is the “Floating Breakfast”—where small sampans (a small boat of a kind used in East Asia) pull up to your boat to serve steaming bowls of Hu Tieu (noodle soup) or Bun Rieu.
Watching the sunrise while sipping on a strong Vietnamese iced coffee in the middle of hundreds of boats is a sensory experience you won’t find anywhere else in the world.
- Location: Cai Rang Bridge, Can Tho City (Approx. 6km from Ninh Kieu Wharf)
- Timing: 05:00 AM to 09:00 AM (Arrive by 06:00 AM for the peak activity)
- Why Visit: Authentic river culture, the unique Beo pole shopping system, and the best floating noodle soup in Vietnam.
- Days Open: Daily (Except for Lunar New Year holidays)
8. Bat Trang Pottery Village, Gia Lam
Located about 14 kilometers from central Hanoi, Bat Trang Pottery Village has evolved into a sophisticated cultural hub recently. While the village maintains its 700-year-old tradition, the recent opening of the Center for Quintessence of Vietnamese Craft Village (also known as the Bat Trang Ceramic Museum) has redefined the visitor experience.
The five-story building, inspired by the shape of a potter’s wheel, serves as a museum, workshop space, and a showcase for the village’s finest artistic creations.
The Bat Trang Ceramic Market remains the best spot to find unbeatable wholesale prices on everything from household ceramics to high-end decorative vases. For a hands-on experience, head to the museum’s basement or local family kilns to join a pottery-making workshop.
- Location: Bat Trang Commune, Gia Lam District, Hanoi
- Timing: 08:00 AM – 06:00 PM (Museum and Market)
- Why Visit: Iconic spiral architecture, hands-on pottery classes, and wholesale shopping for premium ceramics.
- Days Open: Daily
9. Han Market, Da Nang
Han Market is the commercial heart of Da Nang, located near the iconic Dragon Bridge. This market is the ultimate destination for travelers looking to bring home the flavors of Central Vietnam.
Here the ground floor of the market is paradise for foodies, specializing in Da Nang’s famous dried seafood, fermented fish sauces, and locally grown cashews. You will also find stalls dedicated to Mi Quang and Bun Cha Ca, perfect for a quick, authentic lunch.
The upper floor is maze of high-quality fabrics, footwear, and the famous Hoi An-style tailoring services at lower prices than the Ancient Town. It is the best place in the city to buy a high-quality, custom-made Ao Dai or trendy tropical shirts for your beach photos.
- Location: 119 Tran Phu Street, Hai Chau District, Da Nang
- Timing: 06:00 AM to 07:00 PM
- Why Visit: Best for dried seafood souvenirs, Central Vietnamese spices, and affordable custom clothing.
- Days Open: Daily
10. Chom Hom Market, Hanoi
Cho Hom Market is a hidden gem for travelers seeking an authentic local atmosphere away from the tourist-heavy Old Quarter. Located in the Hai Ba Trung District, this market is among Hanoians as the city’s premier fabric and textile hub.
Cho Hom Market is the favorite destination for fashion designers and DIY enthusiasts who come here to source high-quality silk, cotton, and specialty materials that are often unavailable in smaller street shops.
Many visitors buy their fabric here and take it to nearby tailors on Pho Hue Street for custom-made outfits, saving significantly compared to tourist-oriented boutiques.
Pro-tip: Don’t leave without visiting the food court near the main entrance to try the famous Banh Duc (steamed rice cake), a local specialty that has been served here for decades.
- Location: 79 Pho Hue Street, Hai Ba Trung District, Hanoi
- Timing: 06:00 AM to 06:00 PM
- Why Visit: Best selection of fabrics in Northern Vietnam, authentic local street food, and a non-touristy shopping vibe.
- Days Open: Daily
Pro-Shopping Tips for Travellers
Shopping in Vietnam is an art. To make the most of your Vietnam trip and save money, follow these updated insider tips.
VAT Refund Rules
Vietnam has extended its VAT reduction policy (8% instead of 10%). Look for shops displaying the “VAT Refund for Tourists” sign.
Always ask for an E-invoice at the time of purchase because paper receipts are no longer accepted for tax refunds at major airports like Tan Son Nhat (HCMC) or Noi Bai (Hanoi). You will need your passport and the digital invoice to claim your money back before flying out.
Digital Payments & QR Codes
Vietnam has seen a massive shift toward digital payments. Most stalls in Saigon Square, Han Market, and even some vendors in Ben Thanh now accept Apple Pay, Samsung Pay, and local QR payments.
NOTE: Always keep some small denomination Vietnamese Dong (VND) for street food and local bus fares.
“Grab-Shopping” Convenience
If your hands are full after a long day at Dong Xuan or An Dong Market, use the Grab app to your advantage. You can use “GrabExpress” to send your shopping bags directly back to your hotel for a few dollars. This allows you to continue your sightseeing or enjoy a meal without carrying heavy souvenirs around the city.
Bargaining Etiquette: “Smile & Walk” Rule
Bargaining is expected in traditional Vietnam markets but not in modern malls or boutiques. Start by offering about 40-50% of the initial price and work your way up. Always maintain a friendly smile and a polite tone.
For a better understanding of how shopping fits into your overall travel budget, read our detailed breakdown of the Vietnam trip cost from India.
Check “Made in Vietnam” Labels
Vietnam is a global manufacturing hub for major brands. When shopping at places like Saigon Square, look closely at the labels. Items marked as “Export Surplus” are often authentic products from factories that produced more than the brand’s order.
From the historic lanes of Hanoi’s Old Quarter to the neon-lit markets of Ho Chi Minh City, Vietnam offers a shopping experience like no other. Each market tells a story of the craftsmanship, tradition, and rapid modernization.
Use this guide to navigate the best spots, score the best deals, and bring home a piece of Vietnam’s vibrant culture. Happy Shopping!
Vietnam Shopping: FAQs
Vietnam is generally more affordable for custom-made clothing, silk, and authentic handicrafts. While Thailand remains a hub for electronics, Vietnam offers better value for high-quality “Made in Vietnam” export surplus and traditional art pieces.
Look for shops with the “VAT Refund” sign and spend at least 2 million VND on a single invoice. Make ensure the vendor provides an E-invoice, as paper receipts are no longer valid for refunds at major airports. You must present your passport and the goods at the airport customs counter before checking in your luggage.
Hanoi is the ultimate destination for traditional crafts, silk, and ancient village products like Bat Trang pottery.
Ho Chi Minh City serves as the fashion capital, offering modern malls, trendy local designer boutiques, and massive wholesale fashion markets like An Dong.
Major malls and luxury boutiques in District 1 (HCMC) and the French Quarter (Hanoi) accept all international credit cards and digital wallets. Traditional street markets still prefer cash (VND). Now a days many market vendors have started using local QR code payments, but carrying cash is always safer for bargaining.
Start by offering 40% to 50% of the quoted price in tourist-heavy spots like Ben Thanh Market. Most vendors expect a friendly negotiation. Fixed-price shops and modern malls do not allow bargaining.
Vietnam is famous for “Export Surplus” items. These are often authentic goods from local factories that produced extra stock for international brands. Check the stitching and labels carefully to ensure you are getting the best quality.
Traditional Ao Dai (Vietnamese dress), Phu Quoc pearls, Hanoi silk, and premium Robusta or Weasel coffee remain the top picks. For something unique, look for hand-painted lacquerware and sustainable bamboo products.
Shopping in Vietnam looks amazing! Can’t wait to explore those vibrant markets and snag some unique finds. Let’s go!